NKBA GREEN

Miele hosts "It's Easy Being Green" seminar in Princeton, NJ Gallery

Miele Gallery event educates homeowners on how to build/remodel the ultimate green kitchen

Contact:
Lori Dolnick

Frank Advertising

Princeton, NJ - September 2008 - Miele, a global leader in manufacturing eco-friendly appliances, will hold a green kitchen event, "It's Easy Being Green", on Saturday, October 18th at 9:45 am in their new appliance gallery in Princeton, New Jersey. Local green experts from Mrs. G TV & Appliances; Superior Woodcraft; Lasley Brahaney Architecture and Construction and A Step in Stone will be on hand to assist homeowners on how to build or remodel their dream green kitchen, laundry room and integration of energy efficient and green design features throughout their home. Reservations are required as space is limited. A light brunch will be served and the seminar is free of charge.

Location: Miele Princeton Gallery, 9 Independence Way, Princeton, NJ 08540
Event Name: It's Easy Being Green
Date: Saturday, October 18th
Time: 9:45am - 12pm
Contact: Vicki Robb at 800.843.7231 x2515 to reserve a spot or e-mail at

"We invited local companies to be part of this seminar - not only for their expertise on green building products - but also because buying locally is also a green act," comments Catherine Miller of Miele, Inc. "Supporting local businesses means less energy is spent moving products from one place to another."

"According to the National Association of Realtors, 46% of buyers would like a green home and only 2% of existing American homes contain green features," states Debbie Schaeffer of Mrs. G TV & Appliances. "I am delighted to be part of the panel of local business owners who will simplify the wealth of information that is available about building green so our guest can increase the resale value of their homes and at the same time making a difference to improve the environment. I will be talking about the real value of Energy StarĀ® Appliances, Toto Plumbing fixtures, the leader of conservation and sustainable practices, and, believe it or not, TVs. TV's account for 4% of our energy use and is expected to rise to 8% by the end of the decade. I will show you what you need to know before buying your next big screen High Definition TV. "

"As a second generation owner of Superior Woodcraft, I am passionate about the legacy our company imparts," states Michelle Geiger Kennedy, President of Superior Woodcraft, Inc. "Our vision is simple - to provide our children with an environment that is healthier than the one we have today. We achieve this through a long list of environmentally and socially responsible actions stemming from our core values - from fostering sustainable and renewable resources; to minimizing our carbon footprint; to offering a locally handmade product to be used and appreciated by future generations. By demystifying what 'green' truly means for businesses and consumers, we can provide simple and powerful ways to create positive and permanent change."

About each company:

Lasley Brahaney Architecture and Construction

Janet Lasley and her team at Lasley Brahaney Architecture and Construction have a mission - to improve quality of life through design and construction of energy efficient, sustainable spaces that will satisfy and delight. Beginning with their new green office space, the company has committed to reuse, recycle and constantly strive for energy efficient design.

A Step in Stone

A Step In Stone, with locations in Skillman and Red Bank, NJ, recycles all conventional materials as one part of their company's green approach. Tile and stone are natural products that bring a touch of life and color into each home - offering durability and a commitment to the environment. They also offer products such as recycled leather tiles, recycled metal decorative elements and ceramics from companies who are proactive about supporting clean, renewable energy and conservation techniques.

Superior Woodcraft

Superior Woodcraft handcrafts heirloom-quality, custom cabinetry with environmentally sound practices and materials, providing a locally made, sustainable product designed and built to create lasting value, utility and harmony for their clients' homes. Located in a rehabilitated building in historic Doylestown, PA, Superior Woodcraft uses woods only from properly managed forests as well as formaldehyde-free and low VOC materials; replants trees to replace what has been harvested for their use and recycles 83% of residual waste and minimizes fuel consumption through a company-sponsored ride share program. As an active member of their community, Superior Woodcraft readily supports their local artisans, businesses, charitable programs and the environment.

Mrs. G TV & Appliances:

Mrs. G TV & Appliances is a 3rd generation family owned Retail Appliance and TV Super Store that has had an outstanding reputation in New Jersey and Pennsylvania for over 70 years. Mrs. G's appliance store is based in Lawrenceville, New Jersey. Mrs. G's is conveniently located on Route One, just 1/2 mile south of Route 95/295 in Lawrenceville, New Jersey. Mrs. G's newly renovated 20,000 square foot showroom beautifully displays more than 120 brands of home appliances, TVs and plumbing fixtures.

About Miele

There are only a few brands in the world that have sustained their vision, traditions and quality for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world's most innovative appliances. Founded in 1899 with a single promise of Immer Besser, a German phrase meaning Forever Better, Miele has dynamically grown to become the world's largest family-owned and operated appliance company with over 16,000 employees in 40 countries.

As a premium appliance brand represented on all five continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company's innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other German brands synonymous with innovation: Mercedes-Benz and BMW.

Miele's range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and coffee systems. In addition, Miele Professional offers commercial cleaning equipment such as laboratory glassware washers, industrial parts cleaning systems, dental disinfectors and commercial wet cleaning systems.

For more information, consumers and design professionals can call 800.843.7231, log on at miele.com or visit one of Miele's modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Princeton, NJ; New York, NY; Wellesley, MA; San Francisco, CA; and Seattle, WA.

Miele and the Environment

Miele has a long history of environmental leadership. Every detail is considered from the production process and shipping, to household use and to the appliance's ultimate disposal. Miele's production facilities operate to strict DIN EN ISO 14001 environmental performance standards and Miele recently signed the CECED code of conduct to support human rights and environmental protection globally. In operation, Miele constantly strives to make every product respect our natural resources. As an example, since 1990 Miele has reduced water consumption by 42.4% and electricity by 29.2% in domestic washing machines. The same environmental ingenuity has been applied to domestic dishwashers where in the last 15 years water consumption has been reduced by 50.3% and energy use cut by 33.8%. Additionally, from 1990-2002 advancements in Miele oven technology led to a 29% reduction in energy consumption. Miele's active leadership role in global organizations like the International Electrotechnical Commission (IEC), Energy StarĀ® (the partnership program backed by the US Environmental Protection Agency and the US Department of Energy), the Association of Home Appliance Manufacturers (AHAM) and others demonstrate the company's serious position regarding the protection of our global environment.

An unprecedented quality pledge guides Miele to produce appliances that are designed to last for 20 years of continuous use - far longer than the average. And their high metal content and clearly marked plastic components are ready for recycling once the product's useful life is complete - reducing landfill waste and conserving raw materials for future generations.

For further information, please visit mielepressroom.com and download the Miele Sustainability Report.